WE ARE CHICHA. WE ARE BRANDING

header_the mix-mobile_alta
header_the mix_alta

The Mix

The Mix, nestled in Concepción de Uruguay, Entre Ríos, is your go-to boutique for both adults and kids. With Julieta as the curator, we delve into the world of Argentine clothing brands, bringing forth a curated selection of high-quality finds.

Our brand design philosophy revolves around creating distinctive combinations among different designers, reflected in the logo’s unique blend of two typefaces. The color palette is classic yet dynamic, with black and white complemented by a seasonal accent color, seamlessly extending across our digital communication and packaging.

Our collaborative branding process is a blend of research, strategic thinking, project management, and creativity. Working closely with Julieta, we’ve not only crafted a standout brand but also fostered a fantastic team dynamic. 🙂

logo
visual identity
packaging
social media

@themixtienda  
2022
Argentina
Fashion