Simplicity is intelligence: our logos are supported by a strong concept and open the doors to a vast graphic universe, but they don’t get things complicated. They are adaptable and can work either as the main attraction or as accessories because, although they are very important allies, they don’t represent a whole visual identity (the same way a person is more than their first and last names). Colors, fonts, ways of communicating: all these elements make up a brand. The logo should be among these components.