Puntocuc is a brand that invites you to explore a universe of flavor and gourmet experiences. From the very beginning, we knew its identity had to convey more than just an online store — we wanted to reflect its curatorial spirit, refined aesthetic, and passion for detail.

The branding process began with in-depth research into their offering, values, and audience. Punto Cuc doesn’t just sell products; it offers a sensory experience that connects the visual with the taste. That’s why we crafted a visual identity that communicates quality, care, and warmth.

We designed a graphic universe that balances gourmet sophistication with accessibility, elegance with approachability. Soft color palettes, characterful typography, and a clean aesthetic guide the customer journey and highlight each product. Every design decision was made to ensure that the Punto Cuc experience is felt from the very first interaction.

Punto Cuc’s branding is also a celebration of good taste — of design as a bridge between brands and people. Working alongside their team was a deeply enriching experience, built step by step, through dialogue, ideas, and shared sensitivity.