Plein is a little culinary spot in Madrid where you can enjoy a nice cup of coffee, have lunch, or grab a takeaway to enjoy in the park.

The name “Plein” already says it all. It’s the English word “Plain” with a Spanish phonetic twist. The concept of this café deli is straightforward and simple: no excessive decoration or visual clutter. This simplicity extends to their menu and is also the defining concept of their branding. However, simplicity can sometimes be challenging to achieve.

Working in stages is often the way we, clients and the agency, grow together. This allowed us to assist Plein at different stages, culminating in advisory services for the visual implementation of their social media.