WE ARE CHICHA. WE ARE BRANDING

minigurú
we create furniture for children

@mini_guru is a children’s furniture venture based on the Montessori method, with the goal of providing an environment with tools that help children foster their autonomy and growth. Childhood is simple and not overly involved in adult matters. That’s why we decided to work on this project: designing a simple universe that complements the product without overcomplicating it, growing at its own pace. In this way, we developed the brand logo along with some graphic pieces to start promoting their products. Later, we worked on the visual aspects of their Instagram account and website. A brand with a well-developed concept from the beginning can grow year by year as the project matures alongside it. And we love that!

logo
visual identity
stationery and visual assets
social media
web design

miniguru.com.ar 
2018-2022 
Argentina 
Furniture 

"Fue un placer trabajar con CHICHA! Ellas tuvieron la capacidad de interpretar y plasmar todas las ideas que les fuimos presentando. CHICHA es un gran equipo, con el que se aprende y se genera una sinergia muy linda durante todo el proceso. Pronto repetiremos la experiencia!! =)"
— Soledad Castillo @mini_guru
Back to work

Thank you for visiting us, we hope to hear from you soon!

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© CHICHA BRANDING STUDIO 2023