Simplicity is intelligence: our logos have a strong concept behind them and open the doors to a vast graphic universe, but without making life complicated. They are versatile and perform well both as protagonists and as companions because, although they are crucial allies, they are not the entire visual identity (just as a person is not only their name and surname). Colors, typography, the way of communicating outwardly – all of that is also branding. The logo should be one more ally.