@josefina_lier es una health coach en nutrición y bienestar, con un enfoque holístico de salud. 

Working on personal brands is not easy, but at CHICHA, we love challenges When thinking about the branding development, we took into account Josefina’s signature and identity. That’s why we chose her own handwriting for the logo. This graphic resource, along with a colorful yet tranquil color palette, later served us in the creation of various elements. In addition, with the #17daydetox program, we developed a sublogo with its own graphic elements to provide autonomy while still distinguishing it from the Josefina Lier brand. Regarding images, we worked with dishes and products that align with the concept of nutrition and well-being.

Personal brands also have a lot to communicate, and visual identity is a part of that message.