WE ARE CHICHA. WE ARE BRANDING
@hannismooth is a body skincare brand built around the philosophy of ‘get lazy,’ emphasizing the importance of prioritizing time and simplifying life to focus on what brings us joy and fulfillment.
Adhering to our motto, “a good branding strategy begins with a good logo,” we initiated the project by crafting a minimalist yet intense logo, capturing the true essence of Hanni. Extending this essence to a visually appealing universe marked by freedom, playfulness, and subtle colors became our next focus.
To achieve this vision, we collaborated with a diverse team of industrial designers, photographers, illustrators, developers, and writers from around the world.
We took care of designing a wide variety of pieces, from an email signature to applying the logo in different formats: products, packaging, social media, and web. All of this was documented in a brand guideline specifically for social media. This is key for the client to be able to apply their identity independently.
@hannismooth / heyhanni.com
2019-2024
United States
Skincare
dirección de arte y diseño @wearechicha / diseño industrial @primestudio_nyc fotografía producto @katelin_kinney / ilustración @pepitasandwich / fotografía campaña @natashawilson.co @renadkins
© CHICHA BRANDING STUDIO 2023
