To develop this branding, we took the idea of a “content creator” as the fusion of images and words. The client knows how to communicate with images, so we focused on their words. We conceived typographic layouts that show how both elements (images and words) belong to the same universe, how they complement each other. We chose a font reminiscent of typewriting and then moved onto graphic resources. Among other elements we invoked the asterisks, which alludes to what cannot be seen.

Because an independent client is a happy client, after finishing the job we handed over a brand manual, the main pieces and basic resources so that they could take the reins and carry on.