@minicarbono creates social media content for brands and companies. The way they presented their work to the world had evolved and matured. We took on the responsibility of rebranding this personal brand. It was a reinvention that did not leave the past behind, it reaffirmed and empowered who the brand is today.

visual identity
stationery & collateral
digital design
web design

To develop this branding, we took the idea of a “content creator” as the fusion of images and words. The client knows how to communicate with images, so we focused on their words. We conceived typographic layouts that show how both elements (images and words) belong to the same universe, how they complement each other. We chose a font reminiscent of typewriting and then moved onto graphic resources. Among other elements we invoked the asterisks, which alludes to what cannot be seen.

Because an independent client is a happy client, after finishing the job we handed over a brand manual, the main pieces and basic resources so that they could take the reins and carry on.