Penguin Random House summoned us to develop the creativity and design for the book by @inutilisimas, the account where Tefi Russo (cooking blogger and foodie influencer) shares simple recipes. For this project, we decided to personally experience all the elements that make up Inutilísimas. That way, we could apply the essence to something material without losing sight of the brand. Exploring this visual universe and later applying it to physical media proved to be a very satisfying challenge! 

visual identity
editorial design