stationery & collateral
We developed this project true to our motto “a good branding strategy begins with a good logo”, the logo was our starting point. We conceived a super minimal one, simple but intense and full of personality: this is Hanni’s essence. The next step was to apply that same essence to a visual universe that appeared free and easy, subtly playful and colorful.
To achieve this, we joined forces with industrial designers, photographers, illustrators, programmers & writers from different parts of the world. This group effort took the project to the next level. To us, teamwork is the best kind of work.
We crafted a wide variety of pieces. We designed an email signature, we applied the logo to packaging, products, social media and webpages.
All this was documented in a brand guideline focused on social networks. This is crucial so that the client can independently continue to apply their identity